As a CEO, director, or founder of a business, your About You page is an integral part of your website. It's the place people go to learn more about who…
Deirdre MartinDecember 7, 2022
How StoryBrand can help your website make more sales StoryBrand is a compelling marketing framework that can help you create a clear, concise, and effective website. Using the StoryBrand framework…
Deirdre MartinNovember 22, 2022
As a business owner, websites that stand out differentiate you from the competition. Your website is often the first point of contact for potential customers, so you must ensure it's…
Deirdre MartinNovember 2, 2022
Are you creating and sharing marketing material without a goal? It's easy to do. If you're anything like me, you're so focused on coming up with content that adds value to…
Deirdre MartinSeptember 12, 2022
What is a niche? "Imagine you were told you need brain surgery. Would you go to your local general surgeon or find someone who specialised in brain surgery? Chances are…
Deirdre MartinAugust 9, 2022
Brand Strategy Explained The majority of small businesses waste a lot of money on marketing. The most common cause of this is that they are unable to communicate their purpose…
Deirdre MartinJuly 11, 2022
Copywriting for Beginners Is Copywriting for Everyone? If you want to stay in business, you need to write copy. If you're going to have a successful business, you need to…
Deirdre MartinJune 3, 2022
Generate Demand with the Ultimate 9-Step Marketing Plan Not all of us are marketing gurus. Are you a solopreneur trying to pave your way in building your brand? As an…
Deirdre MartinMay 12, 2022
The StoryBrand 7-Part Framework: Helping You Tell the Story of Your Business and Win Customers How do you tell a story about your services or your business? If you’re unsure…
Deirdre MartinApril 5, 2022
Growing and Scaling Your Business – What You Need to Know Growing and scaling your business should not be a mystery. However, it's essential to understand that the language can…
Deirdre MartinMarch 2, 2022
How every business can improve their customers’ experience by paying attention to feedback.
Firstly, note that feedback can come in all shapes and sizes. The worst feedback any business can get is none.…
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