When you get feedback, you can use it to improve your customers’ experiences. Seek out feedback continuously, because your customers’ expectations will be continuously evolving. They may be seeking something different or new and by avoiding asking for feedback, you may lose some clients as a side effect.

Deirdre Martin is a business mentor that specialises in brand, marketing, sales and customer experience. She is a keynote speaker, business award winner and bestselling business author. For a FREE business breakthrough call, go to Deirdre’s calendar and find a time that works for you. Follow on LinkedIn!

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