As a business owner, websites that stand out differentiate you from the competition. Your website is often the first point of contact for potential customers, so you must ensure it’s up to par. Luckily, we’ve got you covered. In this article, we’ll be discussing website strategy and how it’s essential for any business that wants to succeed in 2023 and beyond!
Website strategy is key for any business wanting its website to rank higher in search engine results pages (SERPs), improve its click-through rate (CTR), drive more conversions, and ultimately boost sales.
There are many factors to consider when crafting a website strategy, such as your target audience, business goals, budget, and more. The content must be well-written, informative, and keyword-rich. The website should also have compelling calls to action that encourage visitors to take the desired action.
Website strategy is essential for any business that wants to stand out and succeed in 2023 and beyond!
Here are three website strategy essentials to differentiate you from your competitors:
1. Keep your website design fresh
Your website’s design should be reflective of your brand and always up-to-date. Make sure to regularly check in with your website’s design and consider hiring a professional website designer if needed. A well-designed website will help you stand out from the competition and give potential customers an excellent first impression.
2. Use engaging content
The content on your website should be engaging and well-written. It should be informative but also capture your unique voice as a business. Be sure to proofread your content and have someone else take a look before publishing it. Poorly written content can turn potential customers away from your website.
3. Promote your website
Make sure to promote your website on social media and other online platforms. You can also use traditional marketing methods like print ads, TV commercials, and radio ads to drive traffic to your website. The more people who know about your website, the more likely they will visit it.
Considering the pessimistic outlook, a site that stands out will not be enough in 2023.
Follow these tips for a website marketing strategy that lasts beyond 2023.
– 1. Think Mobile-First
– 2. Keep It Simple
– 3. Tell Your Story
– 4. Use Engaging Visuals
– 5. Optimise for SEO
– 6. Prioritise User Experience
– 7. Measure Your Success
Think Mobile-First Sites
As website traffic continues to shift from desktop to mobile, your website must be designed with a mobile-first approach. This means creating a website that looks great and functions well on all devices, from smartphones to tablets to laptops. Keep the different screen sizes in mind, and ensure your website content is easy to read and navigate on all devices. According to Statista, 60% of all website traffic is now on mobile devices.
Keep It Simple
When it comes to website design, less is more. A simple website design is easier for visitors to navigate and will help keep them on your site longer. That being said, don’t sacrifice functionality for simplicity. Ensure your website has all the essential information and features to promote your business and convert leads. Picture a minimalist home with nothing in it – you at least need a couch, bed, table and chairs to function – your website also needs minimalist functions if you choose to keep it super simple.
Tell Your Story
Your website is the perfect place to tell your brand story. Use your website copy and design to show off your personality and give visitors a taste of what it’s like to work with you. Highlight your unique selling points and ensure your website content is engaging and informative. By telling your story, you’ll help create a strong connection with potential customers and set yourself apart from the competition. Remember that in telling your story, it’s really about your ideal clients and in the story, you are always the guide, never the hero.
Differentiate Using Engaging Visuals
Website users are visual creatures. In fact, studies have shown that humans process visuals 60,000 times faster than text. So it’s important to use engaging visuals on your website, from images and videos to infographics and charts. But beware of using too many visuals, as this can overwhelm website visitors. Use visuals sparingly and make sure they complement your website copy and help tell your story. Aim to use authentic visuals as opposed to stock photos where you can. Hiring someone who specialises in brand photography is highly recommended.
Optimise for SEO
Make sure your website is optimised for search engine optimisation (SEO). This means using the right keywords throughout your website content so that your site appears higher in search engine results pages (SERPs). SEO is a complex topic, so if you’re unsure where to start, we recommend working with a professional SEO agency.
Prioritise User Experience
The user experience (UX) is how website visitors interact with your site. And it’s essential to prioritise UX in your website design. This means creating a website that is easy to use and navigate, with clear calls to action and helpful website content. Keep in mind how people will access your website (mobile vs desktop) and ensure the UX is optimised for all devices.
Measure Your Success
It’s essential to measure the success of your website so you can make improvements as needed. You should track a few key metrics, including website traffic, bounce rate, and conversion rate. Website analytics tools like Google Analytics can help you track these metrics and give you insights into how your website performs. By measuring your website’s success, you can make changes to improve your results.
By following these three website strategy essentials, you’ll be on your way to creating a website that stands out from the competition. So get started today and see the difference it makes for your business in 2023 and beyond!
Looking for more website tips? Check out our blog for more helpful articles!
Deirdre Martin is a business mentor specialising in digital marketing makeovers helping companies get more clients and grow their businesses. She is a keynote speaker, business award winner and bestselling business author. Enhance your website today with this Free Marketing Report. Practical advice for business owners who want a website that converts. Follow on LinkedIn!